The Art of Storyboarding: From Scenarios to Visual Stories

Storyboarding transforms user scenarios into visual sequences, helping teams communicate interactions, context, and key moments in the design process.
The Art of Storyboarding: From Scenarios to Visual Stories

Storyboarding is a powerful visualization technique that transforms written scenarios into comic book-style illustrations. By breaking down user interactions into sequential scenes, storyboards help teams better understand and communicate how people will use their products or services.

What Makes a Good Storyboard?

A storyboard illustrates your user scenarios through carefully crafted scenes that include:

  • Character interactions
  • Environmental context
  • Sequential flow
  • Clear visual hierarchy
  • Both screens and scenes where appropriate

The Storyboarding Process

1. Break Down Your Scenario

  • Divide your story into individual sentences
  • Each sentence should represent a single idea or step
  • Create empty boxes (approximately 4" x 4") for each sentence
  • Number the boxes sequentially

2. Add Context

  • Write the corresponding sentence below each box
  • Keep it simple - one idea per frame
  • Pro tip: Split frames with thick black lines if you need to show rapid sequences or different viewpoints of the same state

3. Plan Your Shots

Label each box with:

  • Character name
  • Shot type:
    • CU (Close Up)
    • OTS (Over The Shoulder)
    • ECU (Extreme Close Up)
    • LS (Long Shot)
    • MS (Medium Shot)

4. Sketch the Action

When sketching:

  • Start with stick figures or crude outlines
  • Emphasize hands and eyes in people
  • Show both humans in frame for human interactions
  • For digital products:
    • First show the product in context (in someone's hand)
    • Then show what appears on the screen
  • Add details after getting the basic elements right

5. Iterate and Refine

  • Complete a rough version
  • Share with others
  • Get feedback
  • Refine based on feedback
  • Repeat until the storyboard is self-explanatory

Best Practices

  1. Start Simple
    • Begin with basic stick figures
    • Focus on getting all elements in place before adding detail
    • Don't worry about artistic perfection
  2. Show Context
    • Include environmental elements
    • Show how products fit into the larger scene
    • Demonstrate relationships between characters
  3. Focus on Key Moments
    • Capture critical interactions
    • Show emotional states when relevant
    • Highlight important transitions
  4. Test for Clarity
    • Show your storyboard to someone unfamiliar with the project
    • Ask them to tell the story back to you
    • Note where they get confused or misinterpret scenes

Materials Needed

  • Whiteboard (recommended) or 11 x 17 Paper
  • Sharpie Markers
  • Your written scenarios
  • 30-45 minutes per iteration

Getting Started

The best way to improve your storyboarding skills is through practice. Start with a simple scenario and focus on communicating the key moments clearly. Don't worry about making things look perfect - stick figures are perfectly acceptable as long as they effectively convey the story.

Good sketches rarely happen on the first try. Expect to go through multiple iterations before reaching a clear, effective storyboard. The goal isn't artistic perfection but rather clear communication of your user's journey.

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